Stop undervaluing your expertise. Start pricing with confidence.

Implement value pricing in your firm with Effective Pricing. Maximise profits, save time, and clearly show clients the value you deliver.

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Get better prices for your accounting services

Price with confidence

Clients hate not knowing the price up front. The software gives you a system for offering your client a fixed price based on what they value .

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Get higher prices

Effective Pricing uses powerful price psychology helping your client see the value, making your price seem small in comparison.

Simple and easy to use

With pricing models built in, you can start pricing all your most important services such as bookkeeping, tax returns, business advisory, and more.
Effective Pricing software image

Some of the most popular features

Uses price psychology

So your clients see the value of what you do and your price seems smaller than it really is

Specify payment terms

Specify up front and back end payments so your client has complete clarity over when they pay you

Works anywhere in the world

Even if you are not English speaking you can change the words on the screen to reflect your language

Full support

You get access to video-based training, a written user guide, and online webinars

Latest articles

NEW Effective Pricing Features over 2021

By Mark Wickersham • December 21, 2021
Over the course of 2021, we've added LOADS of exciting new features to Effective Pricing, some of which came from your own great ideas and suggestions. Here are all the new features added to Effective Pricing over 2021 in case you missed any: Updates to Proposals Effective Pricing had some updates which went live at the end of January 2021 relating to proposals. Here is a quick summary of the main changes: Expanding the list of pages In the top left you could only see 3 of your proposal pages at a time which made it cumbersome managing page ordering with lots of pages. There is now a new icon allowing you to expand or contract the list of proposal pages.

How One Bookkeeper Increased Her Prices by 346% Using Effective Pricing

By Mark Wickersham • October 30, 2020
This is an inspiring story from one of our new students in the Value Pricing Academy.

Why Offering Pricing Options Helped One Accountant Earn 89% More

By Mark Wickersham • October 15, 2020
Debbie Moulton, one of our Value Pricing Academy students shared this great story that illustrates the power of giving the client options.
Teresa Slack

“Thank you, Effective Pricing for making the re-pricing meeting so much more effective! The customer is happy, we are happy and charging a price that better reflects the value of the work we are doing. Yay!“

Teresa Slack

Financly Bookkeeping Solutions

Carole Jackson

“By using the Effective Pricing software, I was able to really explain all the things that I needed to do and the client could really see the value. The "extras" were super valuable as he wanted some of these as well.”

Carole Jackson

Valued Business Accounting

Michele Bishop

“We reviewed our pricing structure and are charging clients for work we had previously completed FOC and also supplying software to make the process more efficient for all concerned.”

Michele Bishop

Bishop Jones

Phyllis Nachtigal

"I prepared a presentation, reviewed my Effective Pricing software several times making sure I had the right pricing for every scenario. Was ready for the presentation and they were so impressed - said yes right away!”

Phyllis Nachtigal

Nightingale Accounting Ltd

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