How I got 346% higher price

Mark Wickersham • October 30, 2020

This is an inspiring story from one of our new students in the Value Pricing Academy.


WOW!!! WOW!!! WOW!!!
 
I just did my very first value pricing quote for a prospect (previously was doing hourly or menu pricing).


Previously I would have quoted this client on an hourly basis very loosely calculated on approximately 1 hour per month per page of bank statement. This client has approximately 3 pages per month on 3 different bank accounts (less than a page each). So, I would have quoted 3 hrs per month for that. Then I also usually add on approximately 2-5 hours extra for miscellaneous things depending on a combination of total number of sales invoices, revenue, payroll, etc. I was always just ball-parking my estimates.
 
This would have worked out to approximately 5 hours per month x $70/hr x 12 months would have been $4,200/yr.
 
Using the Effective Pricing software, he chose my Premium Plan and his annual amount is $18,720! 346% higher than what I would have quoted him previously. Holy crap does that ever light a fire under my behind to price everyone this way from now on!

 

Kimme Lafayette, Beyond Bookkeeping Business Services

30 October 2020

NEW Effective Pricing Features over 2021

By Mark Wickersham • December 21, 2021
Over the course of 2021, we've added LOADS of exciting new features to Effective Pricing, some of which came from your own great ideas and suggestions. Here are all the new features added to Effective Pricing over 2021 in case you missed any: Updates to Proposals Effective Pricing had some updates which went live at the end of January 2021 relating to proposals. Here is a quick summary of the main changes: Expanding the list of pages In the top left you could only see 3 of your proposal pages at a time which made it cumbersome managing page ordering with lots of pages. There is now a new icon allowing you to expand or contract the list of proposal pages.

How I got 89% higher price

By Mark Wickersham • October 15, 2020
Debbie Moulton, one of our Value Pricing Academy students shared this great story that illustrates the power of giving the client options.

How I got 34% higher price

By Mark Wickersham • September 17, 2020
This story from Bev, one of my students in the Value Pricing Academy, is a great example of not pre-judging or making assumptions about what a client wants and values.
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